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Sportsman Cap & Bag, 85th Anniversary Logo

Working with an agency, I was tasked with creating a variation of Sportsman Cap & Bag's logo to celebrate their 85th year in business.

Valuing simplicity and taking advantage of space that was already available in the original logo, I added a small ribbon that wraps around the beginning of the word and then extends below with text to announce the anniversary.

This logo was used on the company site, in employee email signatures and in marketing email footers (as pictured here).

View the company site here.